ABOUT
Emily Ash Powell is a writer, ideas person and crisp enthusiast who finds it much easier to write bios like this one in third person.
Emily Ash Powell is a Welsh writer who lives in London and misses the sea. She is currently the Global Head of Copy at Bumble, where she gets to combine her love of words with her love of helping people to find their people.
As a writer, strategist and creative leader, Emily believes in the power of doing good and having fun. She’s done both of these things through her work with some of the UK's fastest-growing DTC startups and scaleups. She has a particular love of those with big missions and great personalities, and worked with brands who change the world of pet food (tails.com), skincare (Skin + Me), men’s grooming (Harry’s), home decoration (Lick), fresh flowers (Freddie’s Flowers), chocolate (Tony’s Chocolonely) and most recently, love (Bumble).
Emily also likes big brands (and she cannot lie). She’s written words and had ideas for brilliant brands like IKEA, Virgin Voyages, The Economist, Disney, John Lewis, Marvel, Virgin Holidays, ASDA, P&G, Bacardi, Volkswagen and more.
In 2022, she won the Women In Marketing Highly Commended Copywriter Award.
Beyond the brands, Emily writes for publications like Refinery29, Cosmopolitan, Huffpost, Stylist, Metro, the iPaper, Campaign Magazine and others on the topics of work, love, women, creativity, dogs and life. She has been interviewed on the radio (BBC Radio Wales, BBC Radio 1) and podcasts about many of these topics, too.
She is the author of Hurdling, the Substack newsletter that looks at (and celebrates) how we get over all the obstacles that stand in our way. She would actually really love it if you read it.
In 2021, she teamed up with Dave Buonaguidi (aka, Real Hackney Dave) to create the I Want To Eat Crisps With You series, which appeared at The Other Art Fair.
She is currently working on her first book.
Work with Emily
Work with Emily
11 men share their experience of abortion – and why the overturning Roe v Wade is disastrous for everyone
Cosmopolitan UK
RECENT WORK
