As a writer, strategist, brand consultant, creative leader (and all those other titles that basically mean writing words and coming up with ideas), Emily believes in the power of doing good and having fun.

She’s done these things through her work with some of the UK's fastest-growing DTC startups and scale-ups. She has a particular love of those with big missions and great personalities, and worked with brands who change the world of pet food (tails.com), skincare (Skin + Me), men’s grooming (Harry’s), home decoration (Lick), fresh flowers (Freddie’s Flowers), chocolate (Tony’s Chocolonely), love (Bumble), fragrance (Ffern), yapping (Snapchat), entertainment (Netflix) and many more.

Emily also likes big brands (and she cannot lie). She’s written words and had ideas for brilliant brands like IKEA, Virgin Voyages, The Economist, Disney, John Lewis, Marvel, Virgin Holidays, ASDA, P&G, Bacardi, Volkswagen and more. In 2021, she teamed up with Dave Buonaguidi (aka, Real Hackney Dave) to create the I Want To Eat Crisps With You series, which appeared at The Other Art Fair.

Beyond the brands, Emily writes for publications like Refinery29, Cosmopolitan, Huffpost, Stylist, Metro, the iPaper, Campaign Magazine and others on the topics of work, love, women, creativity, dogs and life’s hurdles. She has been interviewed on the radio (BBC Radio Wales, BBC Radio 1) and podcasts about many of these topics, too.

Emily is someone who brings ideas, captures ideas, sharpens ideas and brings ideas to life – with an abundance of energy and enthusiasm. She also helps writers to find their voices and get over their hurdles through mentoring, training, advocating – and making sure good writing is fought for in good businesses. Emily speaks at schools and universities, and hosts events, workshops and meet-ups to celebrate the joys (and pains) of creating a career from writing.

So maybe you’re a start-up who needs to figure out who you are and assemble your dream team. Or maybe you’re a scale-up who needs someone to spend an hour a day with your creative team, shaping and sharpening their writing. Maybe you’re a big brand who needs a day or two of brainstorming and ideas. Or maybe you’re a little brand who just needs an extra pair of hands to tap at the keyboard and think about (and write about) things a bit differently. Maybe you’re a brand who wants to work with Emily through her newsletter, Hurdling. Maybe you’re a publication who needs a new voice to write about life’s hurdles. Or maybe you’re someone who wants something that she hasn’t even thought of doing yet… If you’re any of these things, she’d probably love to hear from you.

You can find answers to your Frantically Asked Questions here, and maybe even ask Emily a question of your own (except ‘how is your book going?’) here.